Email marketing isn’t an optional extra anymore for bloggers. In the next year, email marketing will be an integral part of every blog. And for good reasons. Email marketing has evolved into a very effective way to not only communicate with your audience, but also to promote products and services in a cost-effective way. Email marketing mistakes are few and far between.
But how can you avoid the common email marketing mistakes that so many marketers make when it comes to email marketing? There are plenty of reasons why you should never take action on the following email campaigns. Take action now and you’ll be well on your way to creating an engaging email campaigns and driving more targeted traffic to your website.
Here are some email marketing mistakes that you shouldn’t do: you should NEVER include a first line in your emails. First line should be a. Second line should be something useful. The third line should provide valuable information to readers. The last thing you want is to get your readers into your direct sales funnel.
Here’s what you should do instead: Include an opt-in form at the end of your emails, with an appropriate headline and a call to action. Tell readers exactly how they can benefit by giving you their name and email address. Make this a bigger offer than just “sign up below” or “learn more about our newsletter subscription”. It should clearly say “subscribe to our free monthly updates” or something similar. Also, tell them that you plan on sending them a newsletter. Now, if you do this correctly, there will be fewer emails for your subscribers and you will have made your readers more likely to opt-in to your list.
Another one of the worst email marketing mistakes that many marketers make is spamming. This is when people create email addresses just so they can send those unwanted emails to other people. If you are not careful, you could end up having all your emails sent to the same folder, which will cause your inboxes to become overloaded. In addition, you will have to spend countless hours sorting through these junk emails to find what you actually need.
Some marketers also use social media marketing to attract email subscribers. However, this strategy is not recommended. First, it takes time and effort to market your products using social media. Even if you manage to capture a few subscribers, you must then spend countless hours updating and responding to each and every one. If you don’t take this into account, you might actually miss out on potential profits.
And the final among the marketing mistakes is not creating enough content. Remember, you have only a few seconds to persuade your reader. If you want to retain their attention, you have to give them something that will pique their interest within the first few sentences. As a result, you must avoid writing for the search engines and instead concentrate on providing good information that will help your readers to solve their problems.
It is also important to keep in mind that most bloggers emails start with an offer. Marketers sometimes tend to follow this rule too closely, as they think that readers will be compelled to subscribe by offering them a free product. Do not fall for this trap. Always provide your readers something of value before sending them to your website. By doing this, you will build trust and loyalty in return, which will earn you more subscribers in the long run.
Another email marketing mistake that many bloggers make is sending newsletters with email addresses of existing customers. Did you know that this is one of the biggest mistakes that marketers do? Why is this bad? Well, by sending newsletters with an existing customer’s email address, you are telling them that you do not care about what they really feel about your products or services. The last thing you want to do is convince them to buy something that they don’t want or need!
The final email marketing mistake that marketers often commit is indiscriminate use of marketing tools like auto responders and follow up emails. Again, marketers have a tendency to send out a whole bunch of emails, regardless of whether these are effective or not. This can be viewed as spamming, so it is best to limit your email campaign to fewer than five messages at any given time. By dividing your marketing efforts into different segments, you are not likely to send out marketing messages to people who do not fit into your target audience.
Finally, another common email service blunder that many marketers commit is sending out email service to SPAM protected websites. It is true that some anti-spam programs work very well, but these programs are targeted to certain kinds of email, such as transactional emails and autoresponders. If you send emails to these websites as a blanket tactic, you are likely to drive your business away from them and to the nearest competing business! Instead, focus your efforts on email service providers that will help you attract visitors based on the content that you provide in your website. Opt-in offers should only be sent to those who are interested in receiving more information from you, not on impulse.
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