Email is currently one of the strongest internet marketing platforms available. Studies have proven that email marketing campaigns often produce more sales than even social networking giant’s Facebook and Twitter, making you need all the best email marketing tips that you could get. But as with any type of marketing, there are some email marketing tips that will work better for different businesses. Let’s take a look at the top 5.
When it comes to email marketing tips, one of the biggest things that can make your campaign a success or a failure is the way you approach your subscribers. When it comes to building an email list, one of the biggest mistakes business owners make is that they try to do too much by sending out emails one after another without changing the subject line or keeping their message brief. You need to keep in mind that this will turn off people on your mailing list. Subject lines should be clear, short and professional looking. Avoid using long or complicated words and instead opt for shorter and easier to read text.
The next in our list building email marketing tips is to ensure that your landing page is professional. Your landing page is where visitors will actually see your products or services. If you design a website that is badly constructed or doesn’t have enough content then you’ll find that many visitors will just click away. You want to make sure that the design of your landing page is clean and uncluttered, offers a professional look and offers a reason for visitors to stay. In short, you want your page to instill trust and confidence in your visitors, allowing them to tell themselves that you are a credible company that is willing to offer them the products and services that they’re looking for.
One other email marketing tips that will prove helpful is to set up an automated system. This can include a PPC campaign or you can also include an email marketing campaign that is triggered by an email being sent to you. There are plenty of services available that will do both – but what you can do is simply to include one of these systems as part of your overall b2b marketing strategy. This way, not only will you have the necessary link building and emailing included, but you’ll also be able to get a good measure of ROI for the campaigns that you are running. The links that you place will be helpful in directing traffic to your site, but if you don’t get any return visitors then it’s pointless because you aren’t receiving any sales.
An important email marketing tip is to try and create a curiosity gap between emails that you send out and those that you don’t send out. The curiosity gap refers to the period of time that it takes for a person to pass of your emails. For example, if you’re email marketing and a customer is interested in what you’re offering but has not made any purchases before, they may not want to pass on your offer because it seems too good to be true. Create a curiosity gap by having your last email sent to them with a certain amount of time until you send out another one.
When it comes to converting clicks into leads, one of the email marketing tips that is worth considering is to use emails that contain CTAs instead of plain text emails. Plain text emails tend to turn off people who have less than a good level of interest in your offer’s because they assume that they won’t receive anything interesting. An email that contains a CTA is different; this lets the recipient know what they’re going to get when they click on the link to your website. This ensures that they at least know that they’re going to receive information from your site. Some marketers report conversion rates of upwards of 100%. This means that you could be making hundreds of extra sales from each click!
Another email marketing tip is to focus on your open rates more so than your click through rates. You want to get as many people to view your website as possible, but this doesn’t mean that you have to turn prospects away because of poor click through rates. It’s true that you have to work at improving your open rates if you want to see a significant number of conversions, but it’s not the only thing that you should be focusing on. If you’re just putting all of your eggs in one basket with your marketing efforts, then you won’t be very successful. You need to do everything that you can to market effectively and make sure that you’re meeting the needs of your audience.
Social media is starting to take center stage in the world of email marketing. While there are still many marketers who choose to stick to the old methods, you’ll find that more marketers are beginning to use social media to promote their businesses. Whether you choose to join these communities or not, you need to take advantage of the tools that are available for you to ensure that you’re giving your audience the attention that it deserves.
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